# Application Revenue Projection Tool
## Project Overview
Create an enterprise-grade Streamlit application for fashion tech startups to model and visualize revenue projections, user growth, and marketing campaign impacts. The tool should serve as a comprehensive financial modeling tool suitable for investor presentations and strategic planning.
## Core Technical Requirements
### Architecture
-All calculations should be done in a single script. Then, the calculated data in other scripts should be used directly. In this way, there should be no errors in the calculations.
- All parameters can be changed from the sidebar
- All default constant parameters should be in the constant.py script. Other scripts should import from there
- Implement a clean, modular architecture following SOLID principles
- Centralize all calculations in a dedicated ProjectionService.
- Use dataclasses for data models with proper validation
- Implement comprehensive error handling and input validation
- Follow type hints throughout the codebase
- Maintain separation of concerns between UI, business logic, and data
### Data Models
1. Subscription Tier Model (all users are subscibe):
- Tier name (Basic/Standard/Premium)
- Monthly price
- Features list
- User distribution percentage
- Revenue calculation methods
2. Marketing Campaign Model:
- Campaign name and ID
- Reach and cost metrics
- Duration and timing
- Conversion funnel rates
- ROI calculation methods
3. Growth Scenario Model:
- Scenario name and parameters
- Growth rate calculations
- Retention metrics
- Organic acquisition rates
4. Projection Results Model:
- Monthly projection data
- Aggregated metrics
- Campaign impacts
- Revenue distribution
## Feature Specifications
### 1. Subscription Management
- Configure three tiers (Basic/Standard/Premium)
- Dynamic pricing controls ($0-100/month)
- Feature set management per tier
- User distribution modeling (must total 100%)
- Tier-specific retention rates
### 2. Marketing Campaign System
- Multi-campaign support
- Campaign timing and duration
- Reach and cost modeling
- Conversion funnel:
* Reach → Downloads (0.1-10%)
* Downloads → Active Users (1-50%)
* Active → Subscribers (1-100%)
- Campaign ROI calculations
- Campaign comparison tools
### 3. Growth Modeling
- Three base scenarios:
* Conservative (3% monthly)
* Moderate (8% monthly)
* Aggressive (12% monthly)
* Custom (1-200%)
- Customizable parameters:
* Organic growth rate
* User retention rate
* Initial user base
* Market saturation limits
### 4. Financial Metrics
- Revenue Metrics:
* Monthly Recurring Revenue (MRR)
* Annual Recurring Revenue (ARR)
* Revenue by tier
* Revenue growth rate
- User Metrics:
* Total Active Users
* Users by tier
* Growth rate
* Churn rate
- Business Metrics:
* Customer Acquisition Cost (CAC)
* Lifetime Value (LTV)
* LTV/CAC ratio
* Payback period
* Burn rate
### 5. Visualizations
#### Charts
1. Revenue Charts:
- Monthly revenue by tier (stacked area)
- Cumulative revenue growth
- Revenue distribution pie chart
2. User Growth Charts:
- Monthly active users (line)
- User acquisition by source
- Retention curves
- Churn visualization
3. Campaign Performance:
- Campaign ROI comparison
- Conversion funnel visualization
- Campaign timing impact chart
#### Tables
1. Monthly Projection Table:
- User metrics by month
- Revenue metrics by month
- Growth rates
- Campaign impacts
2. Financial Summary Table:
- Key metrics summary
- Year-end projections
- Scenario comparisons
### 6. Export/Import Functionality
- Export to Excel/CSV
- JSON data export
- Scenario saving/loading
- Chart image export
- PDF report generation
### 7. UI/UX Requirements
- Professional, minimal design
- Responsive layout
- Interactive tooltips
- Error messaging
- Loading states
- Input validation
- Mobile optimization
### 8. Campaign Timeline Management
- Allow users to set campaign start month (1-12)
- Configure campaign duration (1-12 months)
- Automatically calculate and validate end dates
- Prevent invalid date combinations
- Show warnings for overlapping campaigns
- Support multiple concurrent campaigns
### 9. Visual Components
#### A. Campaign Timeline Chart (Gantt Style)
- Horizontal bars showing campaign durations
- Color-coded campaign blocks
- Interactive tooltips showing:
* Campaign name
* Start month
* Duration
* Budget
* Expected reach
* Current status
- Month-by-month grid overlay
- Campaign overlap indicators
## Technical Stack
- Frontend: Streamlit
- Data Processing: Pandas
- Visualization: Plotly
- Export: XlsxWriter
- Validation: Pydantic
- Testing: Pytest
## Code Organization
src/
├── services/
│ ├── projection_service.py
│ └── export_service.py
├── models/
│ ├── subscription.py
│ ├── campaign.py
│ ├── growth_scenario.py
│ └── projection_results.py
├── components/
│ ├── metrics_display.py
│ ├── chart_display.py
│ ├── data_table.py
│ └── campaign_manager.py
├── config/
│ ├── constants.py
│ └── validation.py
└── utils/
├── calculations.py
└── formatters.py
python
solidjs
First Time Repository
A simple financial modeling and revenue projection tool built with Streamlit. This application helps startups visualize their revenue projections, user growth, and marketing campaign impacts.
Python
Languages:
Python: 35.6KB
Created: 11/18/2024
Updated: 11/18/2024
All Repositories (1)
A simple financial modeling and revenue projection tool built with Streamlit. This application helps startups visualize their revenue projections, user growth, and marketing campaign impacts.